While the content of a social media post is obviously important, the timing of your posts carries significance towards maximizing your audience reach.

Over the course of its running, Snapchat, Inc. has evolved into something much bigger than a zero-profit company that offers a simple, free media-sharing application to the public.

When creating a marketing strategy, one of the first steps that you need to address is defining the type of customers that you want to appeal to. To do this, good marketers build marketing personas, which are depictions of their ideal customer.

Traditional advertising methods don’t work nearly as well as they used to, and it’s harder than ever to capture the consumer’s attention for more than a split second. So how do we capture our audience's attention?